MEDIA STROM, ALIMOS

DESCRIPTION

Another store of the chain was implemented following the new design concept, characterized by compositional clarity, smooth surfaces, light tones, and a strong emphasis on natural light and its reflections. 

A key feature of this particular store is its corner entrance, highlighted through the formation of a canopy incorporating the company logo, enhancing brand recognition and its strong presence within the urban context. 

Inside, the increased clear height of the space is accentuated through the use of partition walls and vertical slatted elements extending up to the ceiling, organizing the interior and directing visual focus towards the main ground-floor displays, which feature the beds. 

A prominent architectural element is the metal staircase, positioned at a central point within the store, designed as a pure structural component without cladding, emphasizing its constructive and material authenticity. 

The overall composition is completed by a balanced material palette, where white surfaces and natural oak are combined with subtle brass details and metallic textures, adding depth and a refined character to the interior environment.